Male working environments
Women are deterred from applying for jobs in male-dominated sectors, such as the military, construction and breweries because of these sectors’ macho image, according to a survey of 1,000 women by clothing manufacturer, Stormline.
The survey also found that women were put off working in traditionally male-dominated industries because of safety fears, while “patronising” male colleagues was the third most off-putting factor. Pay levels, wording on job adverts and being asked to carry out boring work were found to be less of a deterrent.
The work environment was ultimately viewed as more significant than the actual job itself in attracting or deterring female talent.