UNISON goes for growth


Public services union UNISON is to conduct another month-long recruitment and retention campaign in May following the success of a similar drive last November.


The Go for Growth campaign will run from 29 April to 2 June (to accommodate bank holidays) with advertising, social media and press coverage supporting activity on the ground.


This time the campaign will include a pilot of the use by activists of the union’s “member contact tool” for recording workplace visits, and will offer a system of “welcome calls” to new members. 


It will also conduct research into leavers’ reasons for quitting the union. UNISON notes that 80% of its members now join online.

https://www.unison.org.uk/news/article/2019/04/growth-may