Union’s bus ads seek to shame BT

Communications workers’ union the CWU has set out to shame BT over planned compulsory redundancies (see issue 42).

The union will be subverting the company’s Beyond Limits marketing slogan, by advertising its Beyond Belief campaign on London buses.

Sixty double-deckers will carry the message: BT workers who kept us connected during the pandemic are now being made compulsory redundant. Will you support our key workers?

The union promises that for the next three months the Beyond Belief message will be a daily feature of the street scene from Stanmore in the north to Croydon in the South; Dagenham in the East to Heathrow in the West.

The move comes as the union’s BT Group-wide consultative ballot on industrial action enters its final few days.

CWU T&FS executive member Peter Francis commented: “We wanted to send a clear message to CWU members across London that BT’s disgraceful behaviour simply means that anyone who hasn’t yet voted ‘yes’ should do so without delay.

“Just as importantly, however, this is about opening the public’s eyes to what sort of company BT has become. Hopefully that will generate wider awareness as to why the union is making a stand.”

https://www.cwu.org/news/double-decker-shame-for-beyond-belief-bt-as-cwu-goes-on-the-buses